What are the stakes of these new casinos?
Since the advent of online gambling, market leaders, often run by experienced companies that themselves own physical casinos, have taken a leading position on the Internet. However, despite this expert competition, which is led by well-known names, some independent online casinos have managed to gain legitimacy among gamblers by adopting original and effective marketing strategies.
One of the most common ways of attracting players is by offering them a certain amount of money that they can spend on the various games available. Depending on the sites, this bonus can be given with or without conditions, and it can be very interesting if you go to the right casino. Having the opportunity to play without having to spend your own money is often an effective argument to convince.
But once the customer has entered the virtual casino, the biggest challenge is to make them stay. There are several options for doing this. While some sites rely on the originality of its games, highlighting exclusive applications or breathtaking graphics, others play the money card again by offering either contests with money to be won or affiliate programs.
This sponsorship system allows the casino to pay its customers when they advertise it to others. In this case, a more or less important commission according to the site used can be paid, depending on the amount deposited by the sponsored friends, for example.
In the race for loyalty, one of the key issues also concerns the diversity of the games. Indeed, unless they exclusively target a public that is expert in certain areas, as may be the case for poker or sports betting sites, it is in the interest of online casinos to offer as many choices as possible in order to convince an increasingly large and different population.
Many sites now offer an impressive range of applications, providing access to slot machines, scratch tickets and gaming tables all in one place.
Because what gamblers are looking for is often to find online all the atmosphere and atmosphere of a real casino. This is why the game interfaces are developed with this in mind, offering Black Jack, roulette or poker tables close to the slot machines.
At the same time, the world we live in is full of mobility and connectivity. Being able to play online is one thing, but providing services to people is another accessible on mobile phones is another. It is a key positioning axis for new casinos.
Finally, despite the virtualization of the game, the time has come for live interaction, whether with other players or in front of the machine. To enable an immersive gaming experience, online casinos are therefore constantly developing new systems that create a true interactive community that involves the player, even bringing the casino directly into his or her living room.
It is not unthinkable that there will soon be online casinos created for virtual reality, for an increasingly intense and engaging experience. Some developers are already working on it, and such applications could soon be available.
What the new casinos offer players
The new casinos have a considerable advantage, that’s what’s new. Indeed, as in any field, novelty is synonymous with discovery and can interest many players. If only out of curiosity, new casinos often generate a lot of traffic from the very beginning.
First impressions are therefore not to be neglected for them. First of all, the interface and ergonomics of the site must be both attractive and easy to use. Because the market is tough, and any false move risks reducing the chances of it working to nothing. That’s why online casino sites often look attractive at first glance. Just as in a meeting, the first impression is decisive.
Beyond the aesthetic aspect, it is obviously the financial criterion that is taken into account. This is where the various bonuses offered for registration come into play. Whether or not the bonus is subject to a deposit of money, it remains a strong argument. Bonuses can also take a completely different form, such as free spins or temporary promotions.
In any case, one of the most important factors in the success of a new online casino is safe and fair gambling. Trusting a new provider can be complicated when you don’t know who you’re dealing with. As emerging casinos know, the player needs to make sure that the game is not rigged and that he has a chance to win. This is therefore something that new casinos take seriously, and that is why they usually use tested and certified software to avoid any doubts about their legitimacy.
How do we select these casinos?
We place ourselves as players and take into account all the criteria that are important to you.
First of all, from a site identity perspective, we make sure that the casino, as well as its gaming suppliers, are legal. The sites we are talking about therefore respect French gaming legislation. Within this framework, we also check that fairness systems are implemented, and we pay attention to the subjects and resolution of any complaints lodged.
As far as the range of games on offer is concerned, we check the range of applications on offer, both in terms of diversity and quality, and whether the games are only available in browser-based versions or also in mobile versions.
Moreover, since not all online casinos are compatible in all areas of the world, we make a point of presenting only sites that support French banking data.
Finally, because no one is immune to a malfunction or a need for assistance, we check the presence and availability of a customer service to answer users’ questions. Such as for example that of Casino Croesus contactable 24 hours a day.
Which axis for online betting in 2020?
Affected both by societal issues and the development of new technologies, online casinos have no choice but to adapt systematically.
Beyond the ever more striking and immersive graphics, animations and interfaces, the interest of the sites is focused on the future of their market, which may soon be disrupted. Indeed, with the arrival in force of virtual reality in recent years, the gambling world will not be spared. To cope with this new phenomenon, some designers are already working to integrate this new technology at the heart of their applications.
As far as the target audience is concerned, it has to be said that most online casinos are designed for men. However, women make up a large proportion of the players. Also, new online casinos tend to correct this misconception by focusing their visuals and their gaming methods on a mixed audience, or even exclusively female for some.
Let yourself be tempted by a new online casino
If you’re feeling the gaming fever, don’t hesitate to discover one of these brand new sites. If you’re still hesitating, or if you’re not confident despite our checks, turn to a casino that offers a no-deposit bonus, and give it a try, just give it a try.
You will have the opportunity to test exclusive and modern games, without any obligation. Compare the casinos we’ve selected for you, and embark on a new gaming experience.